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The right people make all the difference and at PI Direct we pride ourself on having the best in the business. Our specialist wholesale brokers, with combined experience of over 100 years, know what it takes to deliver in a hard market and have built the relationships to do just that. We work hard not just for you, but also for each other, building a solid business with low staff turn-over that ensures you have consistency of account management and a focused professional to support you and your client base.
"Emma Burke absolutely knows what she is talking about, we had two massive accounts recently and I seriously doubt we could have placed either without PID’s help”
Meet the team
We have structured our business to ensure you have the specialists you need, when you need them. The combined experience across PI Direct means that you and your clients can expect a friendly, efficient service that delivers when it counts and places your needs at the centre of every conversation.
Bringing experience and Added Value at every stage
“With over 100 years specialising in financial lines insurance, my team have the experience and market access to address your financial lines needs.”
Stage 1: Insight & Advice
With over 20 years of experience across our specialist SME and Corporate teams, we can provide the industry insight you need to best advise your client.
Stage 2: Policies & Access
We have access to exclusive facilities and policy wordings across both local and Lloyds marketplaces. We get you and your client the most appropriate solution, the first time
“We understand the products and the best ways to navigate the market to achieve the desired result for your client.”
“Our internal lawyer and brokers will work with you to understand your client’s business to tailor a suitable solution in what can be a complex market.”
Stage 3: Tailoring & Fine Print
Our priority is to fully understand your client’s activities and exposures to allow us to work with you and develop a comprehensive submission which maximises our opportunity of obtaining the best outcome.
Stage 4: Service & Relationships
PI Direct brokers are on your side. We advocate for you and your clients as specialists to ensure the best insurance result is returned. However, our service doesn’t stop with the placement of the policy, we continue to assist through the entire policy period.
“Our administration and finance teams, continue to support you and complement our broking services throughout the policy period.”
“The claims process for claims made policies can be complex, from understanding when to report a potential matter to navigating the intricate and often lengthy claim progression.”
Stage 5: Claims & Results
Our dedicated claims service means that even the most complex matters are supported by experts with broad experience and detailed understanding of Financial Lines claims who act as an advocate for your client.
A Senior Associate with ANZIFF with over 40 years general insurance experience, Paul joined PI Direct as Operations Manager in 2006, prior to this he held various underwriting and management positions with AMP General, CGU Professional Risks & Dexta.
As Managing Director Paul’s role involves strategic planning, managing relationships, leadership and using his expertise to assist the team with larger and more difficult placements.
Outside work he enjoys spending time with his family, traveling, music and following a wide variety of sporting teams locally and around the world.
Emma manages our Corporate Accounts bringing with her over 20 years’ experience in Financial Lines products.
A true “local product” Emma joined PI Direct from school and has been with us through three stages of ownership which has enabled her to develop an in-depth knowledge of our products from various perspectives. Having a strong customer focus she uses this knowledge and her long-standing relationships with our underwriters to leave no stone unturned to find a solution for her clients.
When not at work Emma looks after her two “children”, husband Glenn & son Otto and enjoys traveling when she can.
As our Account Director – Relationships and Client Management, Sonny brings a wealth of experience to his role from holding similar positions with CGU; AIG & Chubb. Now with national responsibilities, Sonny works closely with our broking partners to assist us in meeting their expectations and ensuring the services we provide are understood.
Outside work Sonny has a passion for sport and enjoys spending time with his family while chasing his children to their various activities.
Ted has over 40 years broking experience servicing the spectrum of insurance classes but specialising in Financial Lines products. As well as maintaining a healthy book of client’s and dealing with large volumes of business, Ted also manages our IT requirements.
His favourite pastimes include fishing and shooting.
Before joining PI Direct as our Claims Counsel, Michael enjoyed 25 years’ experience as a claims manager and risk management consultant holding roles with both APILL, GIO and St Paul. A qualified solicitor, Michael’s experience is not limited to assisting our clients through the often difficult and lengthy process that is a financial lines claim, he also provides invaluable insight to our brokers when working through potential exposures on a risk.
In his spare time, he enjoys his family, socialising with friends, a good red and has a deep passion for cricket.
After a career in retail broking Gemma joined our former subsidiary Professional Risk Placements in Perth. In 2018 she joined our Brisbane office and has now progressed to become an Account Manager. Gemma continues to assist her Perth brokers along with her new clients.
Outside work, Gemma is getting to know her new city but misses her beloved West Coast Eagles.
Maria has spent over 20 years with PI Direct learning the skills required to specialise in financial lines. Working in all areas of our company, she is now one of our key employees using the experience she has gained to assist our other staff members wherever she can.
With a particular focus on SME business, Maria’s tireless work ethic has seen her develop a unique relationship with her clients for whom she is always seeking the best alternative.
Outside work Maria enjoys car racing.
After working as both an underwriter and a retail broker Supriya joined PI Direct when she decided to specialise in Financial Lines. As an Account Manager Supriya manages a portfolio of primarily SME business and has a strong focus on working with her clients to provide options for the Financial Line’s needs.
When not at work Supriya enjoys entertaining friends and spending time with her granddaughter
Another “home grown” product, Luke has worked for us in several administration roles while learning the skills and obtaining qualifications to become a broker. As an Account Executive, Luke mainly focusses on our SME business and is developing his own portfolio of client’s.
Outside work Luke enjoys surfing and one day hopes to learn how to swim!
After a career in retail insurance working is sales, claims and client retention, Mark joined PI Direct from Sydney in 2018 as an Account Broker to specialise in Financial Lines products. Mark works closely with our Account Director assisting her in the SME space while also building his own portfolio of clients. His positive attitude and friendly personality has him developing strong relationships with our underwriters and client’s alike.
Away from the office Mark enjoys spending time with his wife experiencing his new home, working on his garden and fishing.
Having spent over 10 years with PI Direct in various administration roles, Alyssa now manages our administration area and provides support to our Managing Director.
Outside work Alyssa enjoys spending time with friends and family.
Our Senior Administration Assistant, Benson has worked in most roles in this area for us. His back office experience provides valuable support to our brokers.
Benson has a strong passion for IT and has built several of his own computers.
Tanya is a welcome addition to our administration team joining the insurance industry after a career in retail. She has quickly become a valuable member of our team supporting our brokers and clients.
When not at work Tanya is a passionate animal lover.